.YOU MAY certainly not understand it, yet different fonts elicit various feelings. Serif font styles, with small strokes in the end of characters, are commonly located in publications as well as papers. They appear trustworthy and reliable. Sans serif typefaces, which appear, can appear modern and also casual. Aesthetic consistency gives viewers a feeling that they know where they stand it aids to create rely on. When it comes to The Business analyst, it specifies the tone for our journalism.